23 EN: Behind the Scenes of #FavoriteMoments – A Special Edition of myPODCAST

Shownotes

In this special edition of myPODCAST, we take you behind the scenes of voestalpine’s latest brand and image campaign: #FavoriteMoments. Launched officially on April 22 alongside a new image film, the campaign offers authentic insights into everyday life at voestalpine – featuring employees from around the world. Peter Felsbach, Head of Group Communications, sits down with host Sylvia Reim to talk about the strategy, creative approach, and the message behind the campaign. You'll also hear from CEO Herbert Eibensteiner, production team members, and international colleagues from Brazil, China, Belgium, and Austria who appeared in the campaign. This episode has been translated into English using AI from their original conversation in German and the voices were also artificially generated. This special episode is released shortly after the campaign’s official launch. The next regular episode of the voestalpine podcast will drop as usual on the first Wednesday of the month.